Switching from HEETS to TEREA™: What Do You Need to Know?

HEETS tobacco sticks will be replaced with TEREA™ tobacco sticks in the markets. TEREA™ tobacco sticks offer a variety of aroma-rich tobacco experiences, with a smooth and cool taste sensation. TEREA™ tobacco sticks are designed for use only with IQOS ILUMA.

IQOS ILUMA is the latest tobacco heating device with innovative SMARTCORE INDUCTION SYSTEM™ technology without heating blades. It heats tobacco from inside the TEREA™ tobacco stick without burning it, to provide an easier and more enjoyable experience, without the need for cleaning.

SMARTCORE INDUCTION SYSTEM™ technology in IQOS ILUMA and TEREA™ devices completely changes the way tobacco is heated. At the heart of the SMARTCORE INDUCTION SYSTEM™ heating bladeless technology is an innovative metal heating element housed inside the TEREA™ tobacco stick and coated with stainless steel to heat the tobacco. This means your tobacco sticks are heated from the inside to provide the satisfaction of real tobacco without the need to clean the device.

TEREA™ is available in variants of flavors and is specifically designed for use only with IQOS ILUMA devices to provide a better tobacco experience, consistent taste on each stick, less lingering odor than before according to most consumers.

Do not use TEREA™ tobacco sticks with previous generation IQOS devices that still use heating blades, which may cause damage to the device. TEREA™ tobacco sticks contain metal components, keep out of reach of children to prevent disassembly or swallowing.