SMARTCORE INDUCTION SYSTEM™ Technology in the IQOS ILUMA Device

IQOS ILUMA device operates by heating the TEREA™ tobacco stick without burning it. Through this innovative method, the IQOS device generates aerosol instead of the smoke typically produced by conventional cigarette combustion.

This heating process significantly reduces exposure to harmful substances, providing a cleaner and more environmentally friendly alternative. The IQOS device is capable of reducing chemical exposure compared to traditional smoking. IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com

Equipped with BLADELESS technology, the IQOS ILUMA device eliminates the need for post-use cleaning. The IQOS ILUMA device offers convenience in maintenance and is enhanced with various advanced features and smart gestures, such as:

1. Autostart

The IQOS ILUMA Holder will automatically initiate the heating process when you insert the TEREA™ tobacco stick. This feature can be activated or deactivated automatically through the IQOS web app.

2. Lift Up

By lifting the IQOS ILUMA Holder when not in use, the light will illuminate to indicate the remaining usage.

3. Double Tap

Double-tap the Holder during usage, and the Holder will vibrate to show the remaining usage:

•3 Vibrations: 75-50%

•2 Vibrations: 50-25%

•1 Vibration: <25%

IQOS provides the pleasure of authentic tobacco flavor without smoke and ash.