Discover IQOS ILUMA.

Next level forward.

An IQOS ILUMA device, an IQOS ILUMA ONE, and an IQOS ILUMA PRIME device. An IQOS ILUMA device, an IQOS ILUMA ONE, and an IQOS ILUMA PRIME device.

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of your tobacco enjoyment. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

IQOS ILUMA PRIME New

IQOS ILUMA PRIME New

Most advanced device

Intuitive by design, effortless and clean.

Discover IQOS ILUMA PRIME

IQOS ILUMA New

Familiar. Enhanced.

Familiar design. Enhanced experience.

Discover IQOS ILUMA

IQOS ILUMA ONE New

Pocket-sized.

All-in-one device. Ideal on the go.

Discover IQOS ILUMA ONE

Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.

TEREA packs.

What is TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.

Learn more about TEREA

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. *Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See Important information.

The SMARTCORE INDUCTION SYSTEM™ technology

The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.

An illustation showing SMARTCORE INDUCTION SYSTEM™ technology


Hard to choose?

Compare the ILUMA range to see which device is right for you.

New

IQOS ILUMA PRIME

Refined and advanced.

New

IQOS ILUMA

Effortless and enjoyable.

New

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Compare and buy

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. TEREA™ sticks contain a metal part. Keep out of reach of children to prevent disassembly and ingestion.
See Important informatlion.

Simple ways to switch.

A man holding an IQOS box. A man holding an IQOS box.

Try IQOS

Try IQOS

Borrow IQOS device for 14 days before you buy it without any rent fee. *terms and conditions applied.

Learn more