Do You Know How Long the Usage Duration of IQOS Devices and TEREA™ Tobacco Sticks?

IQOS is a smoke-free alternative product that poses a lower risk because it does not produce the harmful chemicals found in cigarette smoke. "Tar" is the residue from smoke after burning a tobacco product. IQOS does not produce "tar" because it heats tobacco rather than burning it. IQOS produces vapor (aerosol), which is different from "tar" and contains far fewer harmful chemicals.* Switching completely to IQOS is significantly less harmful than continuing to smoke.**

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

** Source: Based on the totality of evidence available for IQOS compared to continued smoking.

Although IQOS is not risk-free, eliminating the combustion process also reduces other harmful elements. Learn more about the technology and innovation of heated tobacco devices.

Unlike tobacco products that rely on combustion, IQOS devices heat tobacco sticks to produce vapor or aerosol*, making it an alternative for adult smokers. IQOS also produces 95% lower levels of harmful chemicals compared to cigarettes.*

*95% lower represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not equate to a 95% reduction in risk. See important information at IQOS.com.

IQOS is not risk-free and contains nicotine that can cause addiction. The best choice for adult smokers is to quit using tobacco and nicotine products altogether. Smoke-free tobacco products are not an alternative to quitting smoking and are not designed as smoking cessation aids.

How Long is The Usage Duration of IQOS Devices?

IQOS ILUMA™ and IQOS ILUMA PRIME™ devices can be used twice in a row per use or up to 20 sessions for each use on a full battery. It should be known that IQOS is not an alternative to quitting smoking and is not designed as a smoking cessation aid. The best choice for adult smokers is to quit using tobacco and nicotine products altogether. Learn more about how the IQOS ILUMA and TEREA™ tobacco sticks work at IQOS.com.

What are TEREA™ Tobacco Sticks?

Designed only to be used with IQOS ILUMA™, TEREA™ is a heated tobacco stick made specifically for IQOS ILUMA™. With SMARTCORE INDUCTION SYSTEM™ technology in the IQOS ILUMA™ device, you can also enjoy consistent flavor with each tobacco stick. It should be noted that TEREA™ tobacco sticks are not risk-free as they contain nicotine, which can be addictive.

How Long is The Usage Duration of TEREA™ Tobacco Sticks?

Each TEREA™ tobacco stick can last up to 20 puffs on a full battery*. Ensure you only use TEREA™ tobacco sticks with IQOS ILUMA™. TEREA™ tobacco sticks are for single use only, used TEREA™ sticks cannot be reused.

TEREA™ tobacco sticks can only be used with IQOS ILUMA™. Do not use TEREA™ tobacco sticks with previous generations of IQOS™ devices, as this can damage your device.

*Learn the first steps of using IQOS ILUMA™ on the IQOS ILUMA™ guide page.

IQOS is not risk-free and contains addictive nicotine. The best choice for adult smokers is to quit using tobacco and nicotine products altogether. IQOS is not an alternative to quitting and is not designed as a smoking cessation aid.