Replacing Cigarettes With Better Alternatives

IQOS is a heated tobacco device that has been through years of scientific research and testing. This device is designed to replace smoking rituals.

The amazing thing about the world we live in today is that we have many choices. Regardless of what we are interested in, a simple search online will bring up a variety of options for us to explore and choose from. And yes, even for adult smokers who would otherwise continue to smoke or use other nicotine products and are interested in exploring other tobacco products as substitutes for cigarettes, there are many options to explore.

If you're an adult smoker looking to change cigarettes, here are some helpful things about smoking alternatives.

What are the alternatives to smoking ?

E-cigarettes are an alternative to cigarettes. They do not contain tobacco, but instead use an electronic liquid that is usually flavored. The e-liquid is heated to produce an aerosol, or as some users may call it, a "vapor". There are many options for e-cigarettes and e-liquids on the market, all with varying performance. If you consider e-cigarettes as a substitute for cigarettes, one difference that e-cigarettes have compared to classic cigarettes is that e-cigarettes are smoke-free. Tobacco will not burn in the case of e-cigarettes, as there is no tobacco to burn. This is important to note; as we will discuss later with regard to smoking.

There are also alternatives to other types of cigarettes, called "Heat-Not-Burn", or tobacco that is heated, using specially processed real tobacco. The innovative technology heats the tobacco to a certain temperature, which also means nothing is actually burned by the fire. Again, this prevents combustion, and causes Heat-Not-Burn products to differ from cigarettes as they are smoke-free.

IQOS is one of the Heat-Not-Burn alternatives to smoking. Developed by Philip Morris International, IQOS uses a smart technology called HeatControl™ to precisely control the heating temperature of specially designed tobacco rods, called HEETS.

How is IQOS heated tobacco different from smoking cigarettes ?

The most important difference between IQOS heated tobacco and smoking is: although IQOS is not risk free and produces nicotine, which is addictive, IQOS heated tobacco is a better choice than continuing to smoke.

The main reason for this has been hinted at - it is based on how IQOS eliminates the burning process. The lit end of a cigarette can reach ambient temperatures and above 600°C when the tobacco burns. This combustion process produces more than 6,000 chemicals, many of which are linked to smoking-related diseases. In contrast, IQOS only heats the tobacco to 350°C, which stops the tobacco from burning.

Using IQOS as an alternative to continuing to smoke has several benefits:

1. No smoke: Unlike cigarettes, IQOS does not produce smoke, but rather tobacco vapor and emits 95% less harmful chemicals compared to cigarettes*. 

IMPORTANT INFORMATION: THIS DOES NOT EQUATE TO A 95% RISK REDUCTION. IQOS IS NOT RISK FREE.

2. No ash: Since IQOS does not burn tobacco, it also does not produce ash.

3. Long lasting odor: The tobacco vapor produced by IQOS dissipates faster than cigarette smoke, leaving less odor than cigarettes. Your hands, hair, clothes - and maybe even those close to you - will thank you!

4. Unobtrusive: Because IQOS produces less odor than cigarettes, IQOS is less likely to annoy those around you

Replacing cigarettes with less harmful alternatives to continuing to smoke** that produces neither smoke nor ash - but still delivers the original tobacco taste and satisfaction - is made possible by IQOS. 

IMPORTANT INFORMATION: IQOS IS NOT RISK FREE

Find the IQOS 3 DUOS here.

* "95% less" represents the average reduction in levels of various harmful chemicals (excluding nicotine) compared to reference cigarette smoke (3R4F). View Important Information on IQOS.com

**Source: Based on the totality of evidence available for IQOS compared to continuing to smoke. "