How To Enjoy Nicotine Without Smoking

Nicotine is a naturally occurring substance found in tobacco plants, as well as some types of fruit and vegetables. When a cigarette is lit, the tip of the stem will burn at temperatures above 600°C and produce a chemical reaction. This combustion process produces more than 6,000 chemicals and many of them cause smoking-related illnesses. This means that nicotine is not the main culprit, but rather a chemical that results from the burning process. Of course quitting smoking or not starting smoking is the best option, but if you're looking for a better alternative to continuing to smoke, you might consider smoking with non-burning options. There is still a choice of substitute products that offer the experience of enjoying tobacco and nicotine, without the burning process and without producing smoke.

What cigarette alternatives are available?

Currently, there are many options for those of you who are looking for alternatives to cigarettes, such as e-cigarettes and vaping. In addition, there are other alternative products known as "heat-not-burn" or tobacco products that are heated. IQOS is one of them. IQOS works by heating tobacco without burning it so that it does not produce ash or smoke.

IQOS is a smokeless tobacco product option on the market as a better alternative to continuing to smoke. Using the unique HeatControl™ Technology, where IQOS heats tobacco to temperatures below 350°C. As a result, no smoke is produced, only tobacco vapor. Once the burn is removed, IQOS emits 95% less harmful chemicals compared to cigarettes. *However, it does not equate to risk reduction. IQOS is not risk free.

*"95% less" represents the average reduction in levels of various harmful chemicals (excluding nicotine) compared to reference cigarette smoke (3R4F). View Important Information on IQOS.com

**Important information: IQOS is not risk free. Contains addictive nicotine. Find out the science behind IQOS.

When choosing a substitute for cigarettes, pay attention to the content and mode of consumption of nicotine offered. Each alternative cigarette product has different levels and ways of consuming nicotine. 

So, is it possible to quit smoking without giving up nicotine?

You certainly can. IQOS is one of the option that allows adult smokers to enjoy the taste of tobacco and nicotine with a better alternative if you decide to continue to smoke.

Nicotine is naturally present in the tobacco used in HEETS for IQOS devices. With IQOS, you can still enjoy a very similar amount of nicotine to cigarettes, giving you the real tobacco taste*.

Explore IQOS smokeless tobacco devices.

*Source: 3-month clinical study conducted in the U.S. and Japan with 160 adult smokers each in actual (ambulatory) conditions.