Borrow IQOS device for 14 days
Borrow IQOS device for 14 days before you buy it, without any rent fee.
It’s about progress
We all strive to create a better future, for ourselves, and for the people around us.
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 13.9 million adult IQOS users around the world* who are already on that same journey.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
I IQOS Because…
"If you want something new, you have to stop doing something old.”
Orchydea
"IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Nevermore without. Fully satisfied."
Giada
"With IQOS I no longer have that terrible smoke smell .... for a woman it is a unique benefit."
Mariarosaria
This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
Vape heat a liquid, IQOS heat real tobacco
IQOS heat real tobacco to deliver a familiar, satisfying taste experience, with 95% reduction in emissions of harmful chemicals.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive.
