IQOS: Discover The New Heated Tobacco Device

Your choice.
Your pleasure.
Curious?

Discover more

New IQOS ILUMA i and IQOS ILUMA i Prime devices

Discover our latest device
by borrowing IQOS for 14 days*

Borrow IQOS Device

Many ways to
shop

Many ways to shop

Discover more

IQOS Get Started

Get personalized recommendations to start your smoke-free journey in less than one minute.

Take Quiz

Three people sitting outdoors on a beach, having a conversation while holding IQOS ILUMA i.

STAY CURIOUS

Curiosity is the beginning of a life better lived.

Do something new. Explore the world outside your comfort zone.

Find out more

What is IQOS?

IQOS is the No. 1* heated tobacco product in the world. We provide a new way to tobacco pleasure without burning it, free of ash and smoke.

Important information: IQOS is not risk free.

Curious?

DISCOVER NOW!

_{*PMI global estimate of total In-Market Sales of Heated Tobacco Units as of September 2023.}

Ready to experience the newest innovation?

Choose the right device for you.

NEW

IQOS ILUMA i

	Touch Screen
	Pause Mode
	FlexBattery
	FlexPuff
	Autostart
	Up to 3 consecutive uses*

		Touch Screen
		Pause Mode
		FlexBattery
		FlexPuff
		Autostart
		Up to 3 consecutive uses*

IQOS ILUMA

	Touch Screen
	Pause Mode
	FlexBattery
	FlexPuff
	Autostart
	Up to 2 consecutive uses

		Touch Screen
		Pause Mode
		FlexBattery
		FlexPuff
		Autostart
		Up to 2 consecutive uses

Compare now

IQOS ILUMA^TM is designed to be used only with TEREA^TM sticks. Do not use IQOS ILUMA^TM and TEREA^TM sticks with previous IQOS^TM generations, as this may cause damage to your device.

See important information.

Do not ingest or disassemble TEREA^TM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.