IQOS is a better alternative than continuing to smoke. 

Try this test and see the results. 

The test is intended to visually illustrate to adult smokers some of the main differences between burning and heating tobacco.

By heating tobacco rather than burning it, IQOS creates a tobacco vapor, not smoke leaving less smell and IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*  

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.

To find more information go to IQOS.com, visit nearest IQOS store, or call our hotline on 1500-975.