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Discover the science
behind IQOS.

Discover the science behind IQOS.

Find out why 30+ million users in
over 70 countries use IQOS.*


*PMI Financials or estimates, IQOS user panels and PMI Market Research as of October, 2024.

Find out why 30+ million users in over 70 countries use IQOS.*


*PMI Financials or estimates, IQOS user panels and PMI Market Research as of October, 2024.

 

 

 

 

 

 

 

 

 

 

 

 

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IQOS heats tobacco and does not burn it.

Heating tobacco significantly reduces the production of harmful and potentially harmful chemicals compared with cigarettes.

Scientific studies have shown that switching completely from conventional cigarettes to IQOS significantly reduces your body's exposure to harmful or potentially harmful chemicals.

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Why heating is better.

IQOS combines science and technology to offer a new alternative to smoking.

IQOS uses precision HEATCONTROL TECHNOLOGYTM to heat tobacco sticks just enough to release nicotine and real tobacco taste without burning the tobacco.

That means no fire, no ash, and less smell than cigarettes.

IQOS vs. Cigarettes

See for yourself the difference between smoke produced by burning tobacco and the aerosol generated when tobacco is heated with IQOS.

IQOS Originals

Switching to IQOS

Our studies showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes.*

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*3-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.