Good Conversion Practices for PMI’s Smoke-free Products

1. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.
2.  Minors should not use tobacco or nicotine in any form.
3. PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.
4. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not alternatives to quitting and are not designed as cessation aids.
5. PMI’s smoke-free products are not risk free and contain nicotine, which is addictive.
6. We support our adult smoke-free product users in their journey to full conversion through education and guidance.
7.  For consumers to experience the benefits of smoke-free products, they must switch completely from cigarettes to them.
8. We inform consumers of all relevant safety information about our smoke-free products.

Safety Warnings & Instructions

Tobacco and Nicotine

• HEETS tobacco sticks used with IQOS ORIGINALS® contain nicotine, which is addictive.
• IQOS ORIGINALS® are not risk-free. The best way to reduce tobacco- and nicotine-related health risks is to quit tobacco and nicotine use altogether.
• Some users of nicotine-containing products may experience abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting.
• Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures.
• Nicotine-containing products should not be used during pregnancy or while breast-feeding. If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether.
• Switching to IQOS ORIGINALS® and HEETS® tobacco sticks may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole).
• If you have questions about whether you should use IQOS ORIGINALS® given an existing health condition, consult a health care professional.

Use of tobacco sticks

• Only use HEETS® tobacco sticks with IQOS ORIGINALS® device.
• Do not modify HEETS tobacco sticks. Doing so may result in injury.

Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product.

Safety Warnings & Instructions for IQOS ORIGINALS®

Download the PDF

Battery Degradation

IQOS ORIGINALS ®device, including holder, contains a lithium-ion battery. The lithium-ion battery in the devices is a consumable component that degrades with usage and age. This is a natural process common to all rechargeable lithium-ion batteries. As the battery ages, the active ingredients inside the battery become less capable of retaining energy, resulting in a permanent decrease in maximum battery capacity and usable energy. In addition, the active ingredients become less effective in delivering energy, resulting in a decrease of the battery’s ability to provide sufficient power for electronic device components to operate. As a result, where relevant, the duration of experience may appear to be shorter, the number of puffs or experiences with one full charge may appear to be fewer or some device features may not perform as designed.

The battery is a chemical system that requires certain temperature ranges during charge and discharge to work optimally and minimize battery capacity degradation over its lifetime. Although your device has a specific operating range within which the device will function, operating at the extreme ends of this range will degrade your battery faster. Your device comes with customized software to control the charging parameters in order to maximize the life of your device. These algorithms can support the longevity of your battery life, but they can still never fully mitigate the normal aging mechanisms of lithium batteries. High and low temperature operation of your device will accelerate the natural degradation of your battery. Even if you do not use your device the batteries contain chemical systems which can still degrade over time. In order to slow the battery degradation process, we recommend charging your device within the recommended temperature zone, not keeping it discharged for long periods of time and using the charging cables and power adaptors that come together with the device as per the user guides.

Is using IQOS safe or risk-free? No. IQOS is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether.

Is nicotine harmful? Nicotine is addictive. However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS is comparable to that of smoking one cigarette.

How do you measure the number of IQOS users? We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI heated tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely switched from cigarette smoking to using IQOS refers to IQOS users who have for whom PMI heated tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.