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Discover real tobacco
satisfaction. No fire.
No ash. Less smell
than cigarettes.

Discover real tobacco satisfaction. ​No fire. No ash. Less smell than cigarettes.

 

 

 

 

 

 

 

 

 

 

 

 

 

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What is IQOS?

IQOS heats tobacco and does not burn it.
Now you can enjoy real tobacco taste
with no fire, no ash, and less smell
than cigarettes.

 

DISCOVER MORE

What is IQOS?

IQOS heats tobacco and does not burn it.
Now you can enjoy real tobacco taste with no fire, no ash, and less smell than cigarettes.

DISCOVER MORE

How is IQOS different from cigarettes and vapes?

How is IQOS
different from
cigarettes and
vapes?

HEETS tobacco sticks.
Real tobacco for real
tobacco satisfaction.

HEETS tobacco sticks.
Real tobacco for real tobacco
satisfaction.

HEETS are specially designed for IQOS to provide
real tobacco satisfaction.

HEETS tobacco sticks come in classic tobacco and
menthol blends. With a variety of options, there's 
something for everyone.

HEETS are specially designed for IQOS
to provide real tobacco satisfaction.

HEETS tobacco sticks come in classic
tobacco and menthol blends. With a
variety of options, there’s something
for everyone.

Discover the world of HEETS.

Discover the world of HEETS.

HEETS Bronze

Rich & warm tobacco experience.
Mellow and aromatic tobacco blend with warm character.

Rich & warm tobacco experience.
Mellow and aromatic tobacco blend with warm character.

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HEETS Blue

Menthol & deep tobacco experience.
Deep menthol combined with a mellow tobacco blend.

Menthol & deep tobacco experience.
Deep menthol combined with a mellow tobacco blend.

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HEETS Amber

Balanced & roasted tobacco experience.
Rounded, toasted tobacco blend with slight woody nuances.

Balanced & roasted tobacco experience.
Rounded, toasted tobacco blend with slight woody nuances.

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HEETS Red

Balanced & woody tobacco experience.
Rounded, toasted tobacco blend with woody nuances.

Balanced & woody tobacco experience.
Rounded, toasted tobacco blend with woody nuances.

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HEETS Green

Menthol & balanced tobacco experience.
Balanced menthol coupled with nuanced toasted tobacco blend.

Menthol & balanced tobacco experience.
Balanced menthol coupled with nuanced toasted tobacco blend.

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IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.