IQOS delivers real tobacco satisfaction because it uses real tobacco.
IQOS heats, not burns tobacco. Providing real tobacco taste. No fire. No ash. Less lingering smell than cigarettes.
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IQOS delivers real tobacco satisfaction because it uses real tobacco.
IQOS heats, not burns tobacco. Providing real tobacco taste. No fire. No ash. Less lingering smell than cigarettes.
IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified-Risk Tobacco Product.**
**This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.
Find out why 30+ million users in over 70 countries use IQOS.***
***PMI Financials or estimates, IQOS user panels, and PMI Market Research as of October, 2024.
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