Why do HEETS tobacco sticks taste different than cigarettes?

HEETS tobacco sticks taste different than cigarettes because IQOS heats tobacco instead of burning it. By heating tobacco, you get the true taste of tobacco in a nicotine-containing aerosol without the ash.

If you use IQOS exclusively, you might realize you don’t like the taste of conventional cigarettes after a while.

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.