Where does the ash go when I use a HEETS tobacco stick?

One benefit of IQOS is that there is no ash. Without fire, there is no ash. IQOS heats the tobacco in HEETS to release an aerosol.

HEETS stay the same length before, during and after use. HEETS may look a little different after being heated, but that’s it.

You can throw used HEETS in the trash or place it back in your pack (upside down—so you don’t accidentally grab a used stick), to be tossed later.

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.