What is the difference between IQOS and vaping devices?

IQOS with HEETS and vaping devices (e-cigarettes) are both alternatives to cigarette smoking.

IQOS vs vapes:

  • IQOS heats real tobacco with a built-in heating blade instead of burning it, delivering real tobacco taste.
  • Vaping devices (e-cigarettes) don’t contain tobacco. Instead, they heat an e-liquid containing nicotine and flavors which produces a vapor.

These products are not risk-free and provide nicotine, which is addictive.

Where to buy IQOS:
Online
By phone or text
In person, with one of our IQOS Expert 

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.