What is the difference between heating and burning tobacco?

Cigarettes burn tobacco, reaching high temperatures and producing ash and cigarette smoke with high numbers and levels of harmful chemicals.

IQOS heats tobacco instead of burning it, so there is:

  • no fire
  • no ash
  • less smell than cigarettes
  • the satisfying taste and experience of real tobacco
 

However, IQOS is not risk-free and provides nicotine, which is addictive.

Where to buy IQOS:
Online
By phone or text
In person, with one of our IQOS Expert 

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.