What is the difference between cigarettes and IQOS?

The short answer is cigarettes burn tobacco, reaching high temperatures and producing ash while releasing high levels of harmful chemicals.

Unlike cigarettes, IQOS heats tobacco inside HEETS sticks instead of burning it. This significantly reduces the production of harmful and potentially harmful chemicals compared to cigarette smoke. And scientific studies have shown that completely switching from conventional cigarettes to the IQOS system significantly reduces your body’s exposure to these chemicals.

However, IQOS is not risk-free and provides nicotine, which is addictive.

Where to buy IQOS:
Online
By phone or text
In person, with one of our IQOS Expert 

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.