Which HEETS is Right for You?
10/1/2024

HEETS come in five varieties: Bronze, Red, Amber, Green, and Blue. Each has a unique combination of characteristics—cooling (menthol), aroma, intensity, and body—to appeal to different tastes. Keep reading to determine which HEETS might be best for you.

What experience are you looking for?
Rich, balanced or smooth tobacco? Fresh notes?

We offer three tobacco-only varieties:
 

HEETS Bronze—rich and warm tobacco experience. A mellow and aromatic tobacco blend with warm character.

HEETS Red—balanced and woody tobacco experience.  
A rounded, toasted tobacco blend with woody nuances.

HEETS Amber—balanced and roasted tobacco experience. A rounded, toasted tobacco blend with slight woody nuances.

And two menthol options:
 

HEETS Green—menthol and balanced tobacco experience. A balanced menthol coupled with a nuanced toasted tobacco blend. 

HEETS Blue—menthol and deep tobacco experience. A deep menthol combined with a mellow tobacco blend. 

Tips to help you choose.

For smokers of classic, non-menthol cigarettes, an intense tobacco aroma will likely appeal to you. The first thing to try is HEETS Red. You can also choose HEETS Bronze for more aroma and HEETS Amber for less intensity. 

If menthol cigarettes were never at the top of your preference list, but overly strong and intense tobacco aromas are not your thing either, we recommend HEETS Amber, which provides a balanced and roasted tobacco experience. You may be surprised that many non-menthol smokers prefer menthol HEETS when it comes to IQOS.

For a fresh, cooling experience, try HEETS Green. For a more intense cooling sensation, HEETS Blue is the one to try.

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.