It’s about progress
We all strive to create a better future. For ourselves, and for the people around us.
If you’re an adult smoker (18+) looking for a better choice than continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world who are already on that same journey.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
IQOS heats the tobacco and does not burn it.
IQOS HeatControl™ Technology heats tobacco instead of burning it to deliver real tobacco taste satisfaction, no fire, no cigarette smoke, no ash, and less smell compared to cigarettes.
IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
