IQOS Curious X

Experience the world
of Forever Curious

IQOS x Jefre collaboration featuring the Curious Icons

IQOS x Jefre collaboration featuring the Curious Icons

CURIOSITY MADE ICONIC
The story behind IQOS x JEFRË Curious Icons

Uncover the story of a collaboration designed to spark a thought, a conversation, or simply, a curious pause.

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Curious where to see the Curious Icons?

Crowded nightclub with blue laser lights and people dancing on the dance floor.

IQOS Curious X

Step into a world where curious minds collide to create unexpected experiences with IQOS.

IQOS Curious

Keep an eye out on IQOS’s official channels for the next Curious X event.

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Relive the moment

Curious X event dated Aug 15, 2025

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Curious X event dated July 18, 2025

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Abstract digital art featuring a dark background with vibrant, flowing light trails in yellow, pink, and purple forming the IQOS key.

Forever Curious Launch 2025

Here’s what went down last June 20, 2025 at Gallio Paranaque: a night that sparked curiosity, headlined by some of the world’s favorite DJs.

Curious X event dated June 20, 2025

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The sale or distribution of Vaporized Nicotine and Non-Nicotine Products to or by persons below eighteen (18) years of age is illegal. These products are harmful and contain nicotine which is a highly addictive substance. It is not recommended for use by non-smokers. GOVERNMENT WARNING: This product is harmful and contains nicotine which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.

The sale or distribution of Vaporized Nicotine and Non-Nicotine Products to or by persons below eighteen (18) years of age is illegal. These products are harmful and contain nicotine which is a highly addictive substance. It is not recommended for use by non-smokers. GOVERNMENT WARNING: This product is harmful and contains nicotine which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.