Discover IQOS ILUMA the new heated tobacco technology

Discover ILUMA, a new way to tobacco pleasure

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of your tobacco enjoyment. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.

Most advanced device.

Intuitive by design, effortless and clean.

Discover IQOS ILUMA PRIME

Bestseller.
Enhanced.

The bestselling format. Enhanced further.

Discover IQOS ILUMA

Pocket-sized.

All-in-one device. Ideal on the go.

Discover IQOS ILUMA ONE

Tobacco pleasure is now yours, thanks to the IQOS ILUMA heated tobacco device and TEREA tobacco sticks. A new way to tobacco pleasure that is cleaner and effortless.

What is TEREA?

TEREA offers a pleasurable range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.

Learn more about TEREA

IQOS ILUMA is designed to be used with TEREA sticks.

Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

See Important information.