Do you ever wonder about the benefits of IQOS and heated tobacco?

Discover why adult smokers are switching from smoking to IQOS.

IQOS ILUMA Prime device on the IQOS key logo with caption: Is heating tobacco better than burning it like cigarettes? Absolutely.

IQOS heats tobacco, and does not burn it.

IQOS heated tobacco devices heat tobacco instead of burning it to deliver real tobacco taste and satisfaction, no fire, no cigarette smoke, no ash and less smell compared to cigarettes.

 

IQOS ILUMA One device on the IQOS key logo with caption: We’re not a vape. We use real tobacco leaves.

IQOS heats real tobacco leaves. Not like vape that uses e-liquid.

The heating of tobacco with IQOS still gives you that real tobacco taste and satisfaction you're looking for.

IQOS ILUMA device on the IQOS key logo with caption: We keep it clean. No lingering smell of cigarettes.

IQOS doesn't burn tobacco so there's no ash to worry about.

IQOS ILUMA Prime charger with an accessory

Next level innovation

Our newest heated tobacco devices are packed with breakthrough induction technology for next level tobacco enjoyment.

Discover IQOS ILUMA

6 variants of TEREA on IQOS key logo

Next level tobacco pleasure

Savor the taste. Lose the smoke. From classic tobacco to exciting new blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA. 

Discover TEREA Variants

Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See Important information

Care you can count on,
privileges to inspire you.

 

Care you can count on,
privileges to inspire you.

 

Care you can count on

Contact our personal coaches for support on how to get the best use from your IQOS.

Refer a Friend*

Refer IQOS to a friend* and get rewarded.

One Year Warranty

Device replacement and assistance.

Discover Our Services & Privileges

*Adult smokers / nicotine product users 18 years old and above who would otherwise continue to use tobacco or nicotine containing products.​