What are the IQOS Devices?

• IQOS ILUMA
• BONDS by IQOS
• IQOS Originals

What is IQOS ILUMA?

IQOS ILUMA is the latest generation of IQOS devices for a seamless Heat-Not-Burn experience. IQOS ILUMA uses the innovative bladeless SMARTCORE INDUCTION SYSTEM^TM that heats tobacco from within with a new tobacco stick called the TEREA. So, your tobacco is heated not burned with improved draw and taste consistency from stick to stick. You still get to enjoy two consecutive uses when you want without recharging the holder. 

IQOS ILUMA ONE is the new generation all in one pocket sized solution for adult consumers to use the device on the go. Designed for 20 sessions* without needing to recharge the device. 

The IQOS ILUMA ONE is available in 5 new colors: Pebble Beige, Pebble Grey, Moss Green, Sunset Red and Azure Blue.

_{*Depending on usage}

The SMARTCORE INDUCTION SYSTEM^TM design also means there’s no chance of blade breakages, no cleaning required.

Innovative technology enhances and elevates your tobacco experience, while advanced features and customization allow you to personalize your device to your tastes and needs.

With IQOS ILUMA, we have released 3 new devices:

• IQOS ILUMA Prime - Our premium device with our most innovative design and materials.
• IQOS ILUMA - an evolution of IQOS 3 DUO design
• IQOS ILUMA ONE - an evolution of IQOS 3 MULTI design

All familiar variants of HEETS^TM are in the range of TEREA SMARTCORE STICK^TM: Amber, Yellow, Bronze, Green, Blue, and Purple Wave.

What is BONDS by IQOS?

BONDS by IQOS is an alternative for adult smokers who would otherwise continue to smoke or use other nicotine products.

Cigarettes burn tobacco, reaching high temperatures, producing ash and smoke with high levels of harmful chemicals. BONDS by IQOS is a new compact tobacco heating device. It is not an e-cigarette, nor a cigarette. It heats tobacco instead of burning it to deliver authentic tobacco taste without fire, ash and with less smell than cigarettes.

As BONDS by IQOS produces less smell than cigarettes, it is less likely to bother close friends and loved ones around you. Plus, you won’t need a lighter anymore.

BONDS by IQOS should only be used with BLENDS tobacco sticks.

What is IQOS Originals?

IQOS Originals devices contain our patented HEATCONTROL TECHNOLOGY, using our unique ceramic blade to heat the tobacco from the INSIDE. This blade with platinum and gold tracks, inserts into the HEETS^TM tobacco stick so all its wide surface touches the tobacco, optimally heating it to a temperature below that of combustion. This releases a real tobacco taste, providing cigarette-like satisfaction without producing, smoke, ash. 

Original, because it provides the same real tobacco taste and satisfaction. Original, because it comes with the same tried-and-trusted HEATCONTROL TECHNOLOGY with a unique ceramic blade that has helped make IQOS the No.1 heated tobacco product* and choice for 20.3 million adult smokers around the world**.

_{* PMI global estimate of total In-Market Sales of Heated Tobacco category in units as of December 2022 (excluding Russia and Ukraine).}

_{** PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.}

Back to all FAQs