IQOS worked closely with Collaborator Josh Boutwood, the restaurateur and chef behind Helm, to launch TEREA Oasis Pearl. Helm offers an intimate 24-seat dining experience that reflects Boutwood’s life experiences and culinary training. At Helm, dining becomes an interactive form of culinary performance, setting the perfect scene for IQOS, a brand that has always stood for Pleasure & Progress.
Prior to the event, Sara Erasmo, a still life photographer and mixed media artist, captured the special dishes, highlighting features similar to the Oasis Pearl. At the event, legal age guests were immersed in a 2-hour Oasis Pearl Paradise—a reality crafted by Boutwood’s six-course tasting menu. With each course, Boutwood invited guests to Stay Curious and indulge in the unexpected pleasures of each dish. This exquisite and exclusive dinner allowed each guest to experience the uniqueness of this TEREA variant through their five senses. To tie it all together, legal age guests received a take-home package curated by IQOS x HELM.
This exclusive and private event is a continuous invitation to Stay Curious*. Through experimentation bound by curiosity, this gastronomic experience epitomizes embracing the pleasures of the unexpected. From stepping into Helm to trying each dish, it is an invitation to further tap into one’s curiosity, pushing the limits of what is known and unknown.
No matter where you are on your smoke-free journey, IQOS provides the support you need.
*Important Information: This product is not risk-free and provides nicotine, which is addictive, only for use by adults who would otherwise continue to smoke or use other nicotine products.
GOVERNMENT WARNING: This product is harmful and contains nicotine, which is a highly addictive substance. It is for use only by adults and is not recommended for use by non-smokers.
About IQOS
Discover IQOS: A new way to tobacco pleasure. IQOS is a brand of heated tobacco products designed to help adult Filipino smokers, who would otherwise continue to smoke, move away from cigarettes, and discover smoke-free alternatives.
IQOS is dedicated to providing a range of heated tobacco products that are at the forefront of innovation, designed to offer a premium experience in a smoke-free world.
State of the art heated tobacco products – IQOS ILUMA, powered by Smartcore Induction Technology™ heats the TEREA tobacco stick from within. Its bladeless system does not require cleaning after use because the TEREA tobacco sticks are closed on both sides, preventing tobacco from falling out. This ensures that no tobacco residue is left behind.
About Oasis Pearl
Experience TEREA Oasis Pearl, the new TEREA variant with a balanced, toasted tobacco blend that features an innovative capsule for a cooling sensation with tropical flavors. Compatible only with IQOS ILUMA devices.
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