IQOS heated tobacco for a future without smoke

Meet the revolutionary new IQOS ILUMA bladeless tobacco heating system.

_{IQOS ILUMA is designed to be used with TEREA sticks. Do not ingest or disassemble TEREA sticks. This product contains a metal element which can cause serious injury if swallowed. Keep out of reach of children.}

Meet the revolutionary new IQOS ILUMA bladeless tobacco heating system.

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Try IQOS ILUMA for FREE* now!
Just visit any IQOS shop near you.

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*Terms and conditions apply.

Refer a Friend Program

Refer IQOS ILUMA or BONDS by IQOS to your adult smoker friends and get an IQOS Voucher for every successful referral while your friend gets a discount on their first device purchase.

Terms and Conditions apply.

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IQOS heats, not burns!

Watch the video to see how IQOS is less likely to bother those around you.

Next level tobacco enjoyment.

With a wide range of variants and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made for IQOS ILUMA.

Not compatible with previous IQOS generations.

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TEREA tobacco sticks with IQOS ILUMA Prime device

Your style.
Your details.

Mix and match as you go with our widest range of accessories. Ever.

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Explore our portfolio.

Find your perfect IQOS match.

NEW

IQOS ILUMA PRIME

Refined and advanced.

NEW

IQOS ILUMA

Effortless and enjoyable.

NEW

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

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What is IQOS?

IQOS offers adult smokers something different to cigarettes. Our range of smoke free products heat real tobacco, and does not burn it, to deliver a satisfying taste experience. Enjoy real tobacco taste and satisfaction, with no ash, no cigarette smoke, and less smell compared to cigarettes.

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^{_{IQOS is not risk free and provides nicotine, which is addictive. Only for use by adults.}}

IQOS heats tobacco instead of burning it, so there is no smoke smell to bother others.

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IQOS produces less smell and less likely to bother others

IQOS heats tobacco instead of burning it, producing no smoke smell on your hands, hair, clothes or furniture.

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IQOS heats tobacco instead of burning it, which means there is no ash to worry about.

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Discover benefits

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2023. IQOS adult users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.