Discover IQOS.
WELCOME TO IQOS WORLD WITHOUT SMOKE
IQOS is a brand with a big vision:
delivering a smoke-free future
IQOS offers real satisfaction without smoke and cigarette smoke smell getting in the way, so you can enjoy more of these moments.
Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you embrace pleasure in your routine. Make the most of your favorite moments and savour new tastes.
We're on this journey together.
We choose better together.
IQOS smoke-free devices leave no smoke and less lingering smell
“I'm getting even closer to friends, with no cigarette smoke between us.”
Angelina
PALERMO
Science meets dedication.
More than 400 scientists are working on state-of-the-art heated tobacco systems and vaping devices for adult smokers to provide them with a better choice than continued smoking.
Simple ways to switch.
I IQOS because...
Discover the reasons why millions of adult smokers around the world have chosen IQOS.
*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is
addictive.