Time for updates with the Trade-in program

Opportunity to upgrade the device of the previous model to the innovative IQOS ILUMA. Trade-in is available at any official IQOS store.

Find a store

How does the program work?

Step 1

Visit any official IQOS store

Step 2

Hand in your old IQOS 3 DUO, IQOS ORIGINALS DUO or lil SOLID device


Step 3

Buy a new IQOS ILUMA at the Trade-in price

The Trade-in program is available only for registered IQOS/lil users.
You can hand in your old device even if it is not in working condition.
As part of a public offer.

Store addresses

Innovative devices at Trade-in price:

  

IQOS ILUMA PRIME

7500C

Full price: 9700C

IQOS ILUMA

3800C

Full price: 5200C

IQOS ILUMA ONE

2400C

Full price: 3300C

We choose better together.

With IQOS you get an alternative to cigarettes that delivers taste satisfaction with less smell and no smoke.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

A woman holding a bright IQOS ILUMA device.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*«95% less» represents the average reduction in the levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See "Important information" section on the iqos.com/kg website.

By heating tobacco and preventing it from burning, IQOS reveals the true taste of tobacco.

A woman in a car hoding an IQOS ILUMA ONE device.

The majority of smokers who switch to IQOS completely quit cigarettes.*

A bearded man wearing headphones holds and IQOS device.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

Induction tobacco heating system SMARTCORE INDUCTION SYSTEMTM

An illustration of how induction heating works.

Frequently asked questions​

Under the Trade-in program, IQOS 3 DUO, IQOS ORIGINALS DUO, lil SOLID models (including limited collections) in working and non-working condition are accepted. No box required.
The Trade-in program is available in all official IQOS stores.
The Trade-in program can be used once.
Yes, all IQOS ILUMA devices purchased under the Trade-in program are covered by a 12-month warranty from the date of purchase.