A couple listening to music while using an IQOS device.

What is IQOS?

Tobacco heating system offering an alternative to smoking cigarettes.

Unlocks the taste of real tobacco without burning, ash and smoke.

IQOS ILUMA with schematic section and illustration of the induction technology

Heating instead of burning.

IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

Innovative SMARTCORE INDUCTION SYSTEM^TMtechnology for IQOS ILUMA and HeatControl^TM for previous IQOS generations heat the tobacco instead of burning.

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritized for reporting by renowned public health organizations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Discover IQOS Technology

Comparison of cigarette and IQOS ILUMA with induction technology

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information

Discover heated tobacco

Why is IQOS…

IQOS unlocks the taste of real tobacco

No tar*

Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.

No smoke

Lit cigarette end compared to IQOS TEREA stick in IQOS ILUMA holder.

*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

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	Store locator Find a local IQOS shop with our store locator.
	Phone Give us a call on 1848.
	E-mail We promise to get back to you within four hours.
	Facebook Visit our page and chat to an IQOS expert.

What is IQOS?

Heating instead of burning.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Innovative technology