The taste of real tobacco without smoke.
Source Euromonitor International Limited; Tobacco 2024 ed.; As per Tobacco Heating Devices category definition; retail volume; 2023 data.
*10 years of IQOS presence in the world, 3 years in Kyrgyzstan.
The taste of real tobacco without smoke.
Source Euromonitor International Limited; Tobacco 2024 ed.; As per Tobacco Heating Devices category definition; retail volume; 2023 data.
*10 years of IQOS presence in the world, 3 years in Kyrgyzstan.
Hard to choose?
New
IQOS ILUMA PRIME
Premium and innovative.
New
IQOS ILUMA
Familiar and progressive.
New
IQOS ILUMA ONE
Compact and convenient.
IQOS ILUMATM is designed to be used only with TEREA heated tobacco sticks. TEREA heated tobacco sticks contain a metal part. Keep out of reach of children to prevent disassembly and ingestion.
See Important information.
Why is IQOS…
IQOS unlocks the taste of real tobacco
No tar*
No smoke
*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
