Bright holiday
moments

Capture the precious memories of the New Years with your loved ones* by gifting them IQOS ILUMA.

   

*Adult smokers or nicotine users aged 18 years and older only.

Read more

Bright holiday
moments

Capture the precious memories of the New Years with your loved ones* by gifting them IQOS ILUMA.

*Adult smokers or nicotine users aged 18 years and older only.

Read more

The taste of real tobacco without smoke.

Source Euromonitor International Limited; Tobacco 2024 ed.; As per Tobacco Heating Devices category definition; retail volume; 2023 data.
*10 years of IQOS presence in the world, 3 years in Kyrgyzstan.

To catalog

The taste of real tobacco without smoke.

Source Euromonitor International Limited; Tobacco 2024 ed.; As per Tobacco Heating Devices category definition; retail volume; 2023 data.
*10 years of IQOS presence in the world, 3 years in Kyrgyzstan.

To catalog

Next level
design.


Colorful original accessories
for IQOS ILUMA.
 

To catalog

         Next level
         design.


                     Colorful original accessories
                     for IQOS ILUMA.
 

                     To catalog

Test-Drive IQOS ILUMA for 14 days

Test-Drive
IQOS ILUMA for 14 days


You can test the most innovative device of the IQOS line in familiar locations and conditions and see its advantages for yourself.
 

Learn more about Test-Drive

Simple.
Convenient.
Affordable.

The new lil SOLID Ez is an
«all-in-one» device in 3 colors.  

To catalog

Simple.
Convenient.
Affordable.

The new lil SOLID Ez is an «all-in-one» device in 3 colors.  

To catalog

 

Real users.​

Real reasons to switch to IQOS.​

 

What is IQOS

Tobacco heating system is an alternative to smoking cigarettes.

Unlocks the taste of real tobacco without burning, no ash or smoke.

Discover IQOS

 

Important information: IQOS is not risk free

New

New

IQOS ILUMA PRIME

Our most refined and advanced device ever.

Discover more

Hard to choose?

 

New

IQOS ILUMA PRIME

Premium and innovative.

New

IQOS ILUMA

Familiar and progressive.

New

IQOS ILUMA ONE

Compact and convenient.

Compare

IQOS ILUMATM is designed to be used only with TEREA heated tobacco sticks. TEREA heated tobacco sticks contain a metal part. Keep out of reach of children to prevent disassembly and ingestion.
See Important information.

Why is IQOS…

IQOS unlocks the taste of real tobacco

Flying elefant illustation

No tar*

Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.

No smoke

Lit cigarette end compared to IQOS TEREA stick in IQOS ILUMA holder.

*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Personalization
of your device.

It is easy to highlight your style with original bright accessories.

Discover accessories

Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.