IQOS - tobacco heating system

An alternative to smoking cigarettes.

The innovative bladeless SMARTCORE INDUCTION SYSTEMTM unlocks the taste of real tobacco without burning, any ash or smoke.

Why is IQOS…

IQOS unlocks the taste of real tobacco

Flying elefant illustation

No tar*

Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.

No smoke

Lit cigarette end compared to IQOS TEREA stick in IQOS ILUMA holder.

*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™

The innovative bladeless SMARTCORE INDUCTION SYSTEM™  heats the tobacco from within the TEREA heated tobacco stick. It unlocks the taste of real tobacco but without any ash or smoke and no need to clean the device after use.

An illlustration showing IQOS ILUMA SMARTCORE INDUCTION SYSTEM™.

IQOS HEATCONTROL™

Heating technology with blade in Holder for previous IQOS generations.

IQOS previous generation vs IQOS ILUMA

Compare IQOS previous generation and the new IQOS ILUMA.

Comparisson between IQOS ILUMA und IQOS 3 DUO.

Available programmes.

  • Special price with registration
  • Referral programme for Friends
A man with an IQOS box.

Special price with registration

With registration get the opportunity to purchase a device with a special price.

With registration get the opportunity to purchase a device with a special price.

Learn more

A woman holding an IQOS box.

Referral programme for Friends

Special price for Friends with your referral code and some incentives for you.

Special price for Friends with your referral code and some incentives for you.

Learn more

Care you can count on.

Care you can count on.

Care you can count on.

Care you can count on.

Create an IQOS account, register your device, unlock your extended care and support.

Learn more

*In terms of public offer.