Why IQOS ILUMA heated tobacco is becoming popular among adult smokers?
Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So, it’s no wonder that IQOS heated tobacco is becoming a popular smoking alternative among adult smokers: it heats tobacco without smoke, ash and cigarette smoke smell.
IQOS ILUMA uses natural tobacco, which is heated to a temperature of 350 degrees Celsius, releasing 95% less harmful chemicals compared to cigarettes*. Thus, you get the satisfaction and taste of real tobacco without burning, ash and cigarette smoke.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
*"95% less" represents the average reduction in the levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See "Important information" section on the iqos.com/kg website.
IQOS ILUMA is less likely to bother people around you, as it produces no second-hand smoke. It also leaves less lingering smell on hands, clothes and hair. All these benefits make IQOS a better alternative to cigarettes. This is confirmed by statistics: as of February 2024, more than 20.8 million adult consumers preferred IQOS to regular cigarettes**.
**Data based on PMI financial statements (excluding Russia and Ukraine), surveys of IQOS users and PMI market analysis. IQOS users who have completely given up cigarettes, for whom consumption of heated tobacco sticks PMI is at least 70% of all heated tobacco consumption over the past 7 days.
How is heated tobacco different from other smoking alternatives to conventional cigarettes?
Cigarettes and other ways of taking in nicotine have been around for a long time. However, recent technological developments like heated tobacco products and e-cigarettes mean adults who would otherwise continue to smoke or use other nicotine products have alternatives available to them.
Our heat-not-burn device IQOS ILUMA, popular among adult smokers, heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco product doesn’t create smoke and ash.
Similar to heated tobacco products, e-cigarettes don’t create smoke either because they don’t burn tobacco. However, unlike IQOS, e-cigarettes don’t contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol.
Popular flavors of TEREA among IQOS ILUMA adult users
Made to be used with our heat-not-burn device IQOS ILUMA, popular among adult smokers, TEREA heated tobacco sticks offer a tobacco experience without the smoke, ash and fire that come from smoking cigarettes. So IQOS adult users can focus more on their moments and the taste.
A modern twist on tobacco classics, TEREA sticks come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends.
TEREA heated tobacco sticks can be chosen based on aroma, body and intensity. A lower intensity indicates round and refined taste sensations, whereas a higher one stands for richer tastes.
We know that IQOS ILUMA adult users love to explore new taste sensations. That’s why we are constantly expanding our variety of TEREA, so that there is a heated tobacco flavor or taste experience for every IQOS ILUMA adult user to discover.
