HEETS are leaving the market: what to do next?

In the near future, certain HEETS sticks, namely HEETS Summer Wave, HEETS Ruby Fuse and HEETS Green Zing will not be sold. This is due to the transition to the new tobacco heating technology in IQOS ILUMA devices, which provides a cleaner taste and ease of use.

Throughout the year, the entire HEETS line will be gradually withdrawn from sale, but in all official IQOS stores you can find similar flavors or discover new ones in the TEREA line, specially designed for IQOS ILUMA. 

What flavors of TEREA can replace HEETS? 
Users of HEETS Green Zing are recommended to try TEREA Zing Wave, a refreshing taste with citrus notes. Users of HEETS Ruby Fuse should take a closer look at TEREA Purple Wave, a refreshing tobacco blend with notes of wild berries. Users of HEETS Summer Wave will appreciate TEREA Summer Wave or other flavors with aromatic notes and menthol.

How do I switch to TEREA?
To start using TEREA, you will need a new generation IQOS ILUMA device. IQOS ILUMA ensures purity of taste thanks to the SMARTCORE INDUCTION SYSTEM™ tobacco heating system, which does not require cleaning.  

If you have a previous generation device, you can take it under the Trade-in program* and purchase IQOS ILUMA at the program prices:
• IQOS ILUMA PRIME: 6200 SOM. The full price is 7700 SOM.
• IQOS ILUMA: 3600 som. The full price is 4600 SOM.
• IQOS ILUMA ONE: 1900 som. The full price is 2700 SOM.  

Do you want to test IQOS ILUMA before buying?
And if you are in doubt about buying IQOS ILUMA, then with the Test Drive program** you can evaluate all the advantages of the device within 14 days before purchase. The program is available in all official IQOS stores. 

As part of the public offer, Trade-in and Test Drive.

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