A whole 10 years in the world, 3 years in Kyrgyzstan!
The first innovative smoke-free product, IQOS, was launched in 2014 in Japan and Italy. Since then, 10 wonderful years have passed, creating a completely new community of people around the world!
Already, more than 20.8 million adult consumers around the world have switched to IQOS, completely giving up cigarettes**. And for good reason, because there are many reasons why adult consumers who would otherwise continue to smoke or use other nicotine-containing products are choosing IQOS. IQOS tobacco heating systems reveal the taste of real tobacco without the fire, ash or smell of cigarette smoke.
For 3 years now, we have been glad to see you in our official IQOS stores in Kyrgyzstan!
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*10 years of IQOS presence in the world, 3 years in Kyrgyzstan.
**Data as of February 2024 based on PMI financial statements (excluding Russia and Ukraine), surveys of IQOS users and PMI market analysis. IQOS users who have completely given up cigarettes, for whom consumption of PMI heated tobacco sticks is at least 70% of all heated tobacco consumption over the past 7 days.
