Discover IQOS.

Stellar blue IQOS 3 DUO holder and charger in hand

Welcome to a smoke free future

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

Brilliant gold IQOS 3 DUO holder with HEETS stick in hand

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey.

Brilliant gold IQOS 3 DUO and charger in hand

Brilliant gold IQOS 3 DUO holder in hand

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free.

We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and tobacco experience without fire or ash.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. *”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Unlike cigarettes, IQOS has no lit end or second-hand smoke.

IMPORTANT INFORMATION: IQOS is not risk-free.

Most smokers who switch to IQOS completely quit cigarettes.*

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

If you want something new, you have to stop doing something old.

Orchydea

Science meets dedication.

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes. 

Explore IQOS science

Switch now.

<p>IQOS tobacco heating system</p> <p>Want to know more about IQOS heat-not-burn technology? </p>

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We IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

Real Tobacco

No Combustion

Better Choice than continued smoking.

*Source: Status as of December 2020. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Mar