Introducing
New IQOS ILUMA i

Your moment. Now, your way. Curious?

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Discover different

The IQOS ILUMA i series introduces innovative features such as Touch Screen, Pause Mode and FlexPuff.

Touch Screen

Own your moment. Own your experience.

Pause mode

Resume where you left off.

FlexPuff

Your moment. Now at your pace and may provide 4 extra puffs*.

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New IQOS ILUMA i PRIME

Smart on the inside, elegant on the outside. IQOS ILUMA i PRIME comes in a new design that uses anodized aluminum combined with a refined texture wrap. It’s available in four colours and can be customised with unique accessories offering you hundreds of ways to express yourself. 

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IQOS ILUMA i

Own your moment.
Own your experience.
Curious?

Discover Touch Screen.

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Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

NEW

IQOS ILUMA i PRIME
IQOS ILUMA i PRIME

Most refined and advanced.

Most refined and advanced.

400.00 AED

Touch Screen

Pause Mode

FlexPuff

Autostart

Up to 3 consecutive uses*

Touch Screen

Pause Mode

FlexPuff

Autostart

Up to 3 consecutive uses*

Buy now

NEW

IQOS ILUMA i
IQOS ILUMA i

For a flexible and effortless experience.​

For a flexible and effortless experience.​

240.00 AED

Touch Screen

Pause Mode

FlexPuff

Autostart

Up to 3 consecutive uses*

Touch Screen

Pause Mode

FlexPuff

Autostart

Up to 3 consecutive uses*

Buy now

 

IQOS ILUMA ONE
IQOS ILUMA ONE

Pocket sized. All-in-one design.

Pocket sized. All-in-one design.

150.00 AED

Touch Screen

Pause Mode

FlexPuff

Autostart

20 consecutive uses

Touch Screen

Pause Mode

FlexPuff

Autostart

20 consecutive uses

Buy now

Compare the range

*Only available in Performance Mode when pause is not activated.

What is TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with all IQOS ILUMA devices. 

Learn more about TEREA

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Visit Important information.