Discover TEREA.

Next level tobacco experience.

Discover TEREA, made exclusively for IQOS ILUMA. The ingenious SMARTCORE INDUCTION SYSTEM^TM brings you improved draw, taste consistency from stick to stick, and less lingering smell than cigarettes, according to most consumers* - available in 11 flavours.

* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

TEREA Gold

Discover the new balanced & crisp tobacco experience.

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Made for each other.

IQOS ILUMA pioneering bladeless SMARTCORE INDUCTION SYSTEMTM works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for an improved tobacco taste experience.

A person holding a pack of TEREA sticks while holding an IQOS ILUMA device.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEMTM is the metal heating element placed at the core of the tobacco stick.

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An illustration showing the SMARTCORE INDUCTION SYSTEMTM inside IQOS ILUMA devices.

Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit important information.

An IQOS ILUMA device with a TEREA stick being fitted compared to an IQOS 3 device which should not be used with TEREA.

Made for IQOS ILUMA.

Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.

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Do not ingest or disassemble TEREA^TM sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See important information.

What is TEREA?

TEREA offer a range of tobacco taste experiences, from rich to refined and crisp. TEREA tobacco sticks are designed to be used only with IQOS ILUMA - available in 13 flavours.

TEREA offer a range of tobacco taste experiences, from rich to refined and crisp. TEREA tobacco sticks are designed to be used only with IQOS ILUMA - availabel in 13 flavours.

Buy TEREA

Meticulous care at every step

Our mission

At every step, TEREA for IQOS ILUMA has been planned with precision to deliver the best tobacco experience yet.

Quality checks

The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.

An IQOS TEREA tobacco stick used exclusively in IQOS ILUMA devices.

The final product

During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.