Better choice
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on iqos.com.
True tobacco taste
Experience real tobacco taste, with a wide range of flavour experiences.
Less smell
Most consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS.*
* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
I IQOS Because …
Discover why millions of adult smokers around the world have switched to IQOS..
Real Tobacco
No Combustion
Better Choice
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IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
Discover TEREA flavours.
Used exclusively with IQOS ILUMA devices
TEREA Summer Breeze Menthol NEW
A tobacco blend balanced with refreshing crip menthol and enriched with bold fruity aroma notes and floral nuances.
TEREA Tropical Swift Menthol NEW
A rounded tobacco blend with deep refreshing menthol complimented by rainforest fruit aromas.
TEREA Bronze
Rich and aromatic tobacco blend enriched with cocoa and dry fruit aroma notes.
TEREA Sienna
Rounded and toasted tobacco blend matched with earthy nuances and subtle light tea aroma notes.
TEREA Teak
Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.
TEREA Amber
Rounded and roasted tobacco blend layered with nutty aroma notes.
TEREA Yellow
Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.
TEREA Silver
Balanced and toasted tobacco blend gently refined with light aroma notes of spicy herbs.
TEREA Turquoise
Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
TEREA Purple Wave
Rich and aromatic tobacco blend, infused with crisp menthol cooling sensations and indulged in dark forest fruit aroma nuances.
More to discover
with myIQOS
Care you can count on,
privileges to inspire you.
More to discover
with myIQOS
Care you can count on,
privileges to inspire you.
Care you can count on
Access our IQOS Experts for support on how to get the best use from your IQOS.
First to know
Be the first to know about new IQOS products, limited editions and programs.
Reassurance
Accidental damage protection, rapid replacement and international assistance.
