Two new devices with Pause Mode. Touch Screen.
And much more.

Two new devices with Pause Mode. Touch Screen. And much more.

Shop now Discover more

Shop now Discover more

 

New IQOS ILUMA i

New advanced featrures added:

    Touch Screen 
    Pause Mode 
    FlexPuff
Adapts to your pace and may provide 4 extra puffs*.
             

 

Discover the features

*FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.

New
TEREA Blue

A Rich and high cooling tobacco taste.

Available exclusively in the Dubai Mall and on iqos.com

Discover now

New TEREA Blue

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

NEW

IQOS ILUMA i PRIME
IQOS ILUMA i PRIME

Most refined and advanced.

Most refined and advanced.

400.00 AED

Touch Screen

Pause Mode

FlexPuff

Autostart

Up to 3 consecutive uses*

Touch Screen

Pause Mode

FlexPuff

Autostart

Up to 3 consecutive uses*

Buy now

NEW

IQOS ILUMA i
IQOS ILUMA i

For a flexible and effortless experience.​

For a flexible and effortless experience.​

240.00 AED

Touch Screen

Pause Mode

FlexPuff

Autostart

Up to 3 consecutive uses*

Touch Screen

Pause Mode

FlexPuff

Autostart

Up to 3 consecutive uses*

Buy now

 

IQOS ILUMA ONE
IQOS ILUMA ONE

Pocket sized. All-in-one design.

Pocket sized. All-in-one design.

150.00 AED

Touch Screen

Pause Mode

FlexPuff

Autostart

20 consecutive uses

Touch Screen

Pause Mode

FlexPuff

Autostart

20 consecutive uses

Buy now

Compare the range

*Only available in Performance Mode when pause is not activated.

IQOS ILUMA 4.1

Add colour to
your moment.
Curious?

Make your moments count with new accessories
collection.

Shop now

 

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Visit Important information.