IQOS Heated Tobacco for a Future Without Cigarette Smoke

ILLUMINATE YOUR WORLD

A special collaboration celebrating the 10-year
anniversary of IQOS worldwide.

What is IQOS?

IQOS offers adult smokers something different to cigarettes. Distinctive by design, IQOS does not burn tobacco and is a better alternative than continued smoking.

Discover IQOS

Important information: IQOS is not risk-free.

NEW TEREA Gold

Discover the NEW TEREA Gold, the latest addition to the TEREA lineup.

14 distinct flavours for you to choose from.

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IQOS ILUMA PRIME

Next level experience

Our most refined and advanced device ever. Bladeless. Clean. Effortless.

IQOS ILUMA devices are designed to be used only with TEREA tobacco sticks.

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IQOS ILUMA is designed to be used only with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

Hard to choose?

Compare the ILUMA range to see which device is right for you.

IQOS ILUMA PRIME

Refined and advanced.

IQOS ILUMA

Effortless and familiar.

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Compare and buy

IQOS ILUMA is designed to be used only with TEREA sticks. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

We IQOS Because …

Discover why millions of adult smokers around the world have switched to IQOS.*

Real Tobacco

No Combustion

Better Choice

*Source: Status as of June 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

Your style.
Your details.

Mix and match as you go with our widest range of accessories. Ever.

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