Discover heated tobacco

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of tobacco experience.

An IQOS ILUMA Holder with a TEREA stick inserted next to an IQOS ILUMA Pocket Charger.

Real advanced alternatives to cigarettes that deliver real tobacco taste and are a better choice than continued smoking*. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level.

Important information: IQOS is not risk-free. It provides nicotine, which is addictive.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*

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Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on iqos.com.

an IQOS ILUMA PRIME Holder and Pocket Charger.

True tobacco taste

Experience real tobacco taste, with a wide range of flavour experiences.

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An IQOS ILUMA PRIME Holder and Pocket Charger.

Less smell

Most consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS.*

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* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*

Discover more

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on iqos.com.

True tobacco taste

Experience real tobacco taste, with a wide range of flavour experiences.

Discover more

Less smell

Most consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS.*

Discover more

* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
an IQOS ILUMA PRIME Holder and Pocket Charger.
An IQOS ILUMA PRIME Holder and Pocket Charger.

I IQOS Because …

Discover why millions of adult smokers around the world have switched to IQOS..

Real Tobacco

Money Tree illustration

No Combustion

Flying pig

Better Choice

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Heating technology

Explore the science and technology behind the range of IQOS heat-not-burn devices..

An illlustration showing IQOS ILUMA SMARTCORE INDUCTION SYSTEM™.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™

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IQOS ILUMA PRIME New

Get ready for an enhanced tobacco experience

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An IQOS ILUMA PRIME Pocket Charger and Holder.
Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Access our IQOS Experts for support on how to get the best use from your IQOS.

First to know

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Reassurance

Accidental damage protection, rapid replacement and international assistance.

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