Heat things up this Valentine’s Day, the IQOS way

Love is truly a universal language, and each country knows how to shake things up for Valentine’s Day. Join in as we delve into some of these heart-warming traditions from around the globe (the perfect inspiration if you’re looking for it.)

 

Finland is all about friends

In Finland, Valentine’s Day looks a little different… celebrating the platonic, but equally as important love of friendship. For Ystävänpäivä, Finns exchange gifts and mementos with their mates, instead of grand romantic gestures.

And they call it piggy love

As we cross the Baltic Sea and touch down in Germany – we’re celebrating the almighty pig. If you’ve had enough of heart-shaped trinkets, look no further, because the Germans are shaking things up with their pig-inspired gifts. Symbolising love and lust, it’s not uncommon to receive stuffed animals or even statues from your partner on Valentine’s Day.

 

I do, I do, I do…

Heading East, we find ourselves in The Philippines, where they are taking Valentine’s Day to the next level. The government hosts mass marriage ceremonies where hundreds of lovebirds tie the knot all at once. Is there an aisle wide enough?

 

Love isn’t so black and white

Over in South Korea, no one is missing out on their chance to celebrate. On Valentine’s Day comes the gifting of chocolate… and a month later, the gesture is returned on ‘White Day’. Yet another month later, on April 14^th, singles then get their chance to celebrate (or brood over?) their single status with a bowl of noodles in black bean sauce.

 

A blooming proposal

Flowers, flowers, flowers – it’s all about florals in Taiwan… and lovebirds have 2 chances for their blooming gestures, both on Valentine’s Day and July 7^th. But make sure you count your roses, because 108 of them in a bouquet means that someone is asking to marry you.

 

A festive celebration

Welcome to Italia! "La Festa Degli Innamorati" is celebrated in commemoration of Juno, the Goddess of Women and Marriage. Tradition says that the first man a single woman sees on Valentine’s Day will become her husband (or at least look like him). And if you head down to Verona, famously the home of Romeo and Juliet, you can jump in on 4 days of celebrations - with free concerts, love-letter writing contests and streets lined with heart lanterns.

 

So, how do you plan on spending Valentine’s Day this year? Maybe you’re taking some inspiration from these quirky global traditions, or you’ve got some of your own. Either way, make sure to enjoy all of the benefits of no smoke and less smell, with your IQOS to hand. (Just don’t forget to redeem your IQOS CLUB  Points below.)