What is IQOS?
IQOS devices heat both heated tobacco sticks and zero tobacco sticks, so you can get more from your nicotine moment.
The heated tobacco experience you get with IQOS when used with TEREA and DELIA is a real alternative to cigarettes.
LEVIA zero tobacco sticks provide a fresh, flavourful sensation without liquid or smoke.
What is IQOS?
IQOS has a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes. IQOS heated tobacco devices heat real tobacco rather than burning it, offering an innovative smoking alternative.
No smoke. No ash. Less smell.*
Doesn’t leave stain on fingers.
Better choice than continued smoking.**
*Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.
**Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Important Information: IQOS is not risk-free.
How does IQOS work?
Using IQOS is simple and intuitive.
Just charge your IQOS device, insert a TEREA or DELIA tobacco stick, or LEVIA zero tobacco stick and start using it once your device indicates it's ready.
Watch the video to learn more about how IQOS works.
New to IQOS? Take our quiz for personalised guidance
Discover which flavour experience is the right for you.
Compare the three ranges and find your favourite.
TEREA heated tobacco sticks
Wide choice of refined flavours
DELIA heated tobacco sticks
Classic great-value blends
LEVIA zero tobacco nicotine sticks
Flavoured nicotine sticks
Layered, crafted blends
Easy to choose from heated tobacco classics
Fresh flavour sensations
Real tobacco
Real tobacco
Tobacco-free
16 flavours
A broad selection of classic tobacco and fruit flavour capsules.
3 flavours
Familiar classic tobacco flavours.
4 flavours
Flavourful nicotine experience with zero tobacco
£7
For 20 sticks
£6
For 20 sticks
£5
For 20 sticks
Explore the IQOS ILUMA i range.
IQOS ILUMA i ONE
Breeze Blue
£15
All-in-one and pocket-sized
for convenience on the go.
IQOS ILUMA i
Terracotta
£59
For a flexible and effortless
experience.
Still unsure?
Try for £10 upfront.
Try IQOS ILUMA with Heated Tobacco for 2 weeks with no commitment in the comfort of your home.
**Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £29), and then consuming one pack of TEREA daily (RRP £7). In December 2024, the average price for a pack of cigarettes with king size filter was £16.45 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.