IQOS 7 Day Challenge

IQOS Originals Duo heated tobacco device in 4 vibrant colors: turquoise, red, silver and black.

Take the

Thousands of adult smokers around the world convert to IQOS everyday.*

*PMI financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

Use IQOS exclusively for 7 days and switch away from cigarettes.

The first 7 days after choosing IQOS are crucial for your new experience. Our useful tips are here to help.

"I smoked cigarettes for years, but switching to IQOS was easy. After four days I was sold on the real tobacco taste."

When used with TEREA, IQOS delivers real tobacco taste and satisfaction.

What to expect at the beginning of your IQOS journey, when used with TEREA?

Good news, IQOS is not like cigarettes. When used with TEREA, it heats tobacco, instead of burning it. And provides real tobacco taste, without any smoke or ash.