*PMI financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
but no smoke and less smell than cigarettes*
than cigarettes, when used with TEREA*.
Important Information: This does not necessarily a 95% reduction in risk. IQOS ILUMA is not risk-free.
but no lighting up, no ash or bothering others.
"I smoked cigarettes for years, but switching to IQOS was easy. After four days I was sold on the real tobacco taste."
When used with TEREA, IQOS delivers real tobacco taste and satisfaction.
We accept
