If you're looking for a less harmful alternative to cigarettes but with real tobacco taste, see the benefits of switching to heated tobacco products today.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
"Being a chef, I don't compromise on taste. With IQOS, I get real tobacco. I'd score IQOS 10 out of 10."
IQOS delivers real tobacco taste and satisfaction.*
*when used with TEREA tobacco sticks.
Real adult consumer who was rewarded for his participation in this campaign.
Compare the IQOS ILUMA range to see which device is right for you.
IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. More information on www.iqos.com.
IQOS emits on average 95% less harmful chemicals compared to cigarettes.* Making our heated tobacco and zero tobacco products a better choice than continued smoking. Discover the benefits of heated tobacco when you use IQOS with TEREA tobacco sticks.
Real tobacco taste when used with TEREA.
Unlike vape products, IQOS ILUMA heat not burn devices don’t use liquid. Instead, IQOS ILUMA heats the TEREA tobacco stick to offer a satisfying taste experience without smoke. Discover IQOS ILUMA.
By switching to heat not burn with IQOS, you can save up to £3,300 a year***.
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