Thousands have made the switch to heated tobacco, but what keeps them smoke free?
Every day more people discover heated tobacco and join our global community of IQOS users who have left cigarettes behind.
Whilst every cigarette smoker knows the downsides of smoking for them and those around them, making the switch to a reduced risk alternative can sometimes be challenging. Sounds familiar? You might have overcome some of those challenges yourself when you made the switch to IQOS. For example, the different taste sensation of using IQOS without the burnt tobacco taste from cigarettes. You might have friends and family who are also on a journey of looking for an alternative. That’s where IQOS comes in. With real tobacco at the core, it provides real tobacco satisfaction and a genuine alternative for people who want to switch away from cigarettes.
Every individual’s motivation for switching to IQOS and sticking with it is personal. For some people it’s about saving money. At £6, a pack of TEREA cost less than half a packet of cigarettes^ and over the course of a year the savings can really add up – you can save up to £3,300 per year*.
*Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £39), and then consuming one pack of TEREA daily (RRP £6). In April 2023, the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.
We asked some IQOS users about their motivations for continuing to use IQOS.
Vasiliki switched to IQOS after going through some major changes in her personal and social life. Changing from cigarettes was one of the major steps she took during these tough times.
“Now I switched to IQOS, it’s not as difficult to breathe as it was before”
Vasiliki’s experience is not uncommon. Many people don’t realise that switching to IQOS could improve your breathing. In fact clinical studies* show that after 6 months of fully switching to IQOS you may breathe better compared to continued smoking.
*6 month clinical study conducted in the U.S. with 984 adult smokers
Michael works two jobs from home and found that continually going outside for a cigarette was breaking his concentration. As soon as he switched to IQOS, everything became much more convenient. But that wasn’t the only benefit.
“I noticed that my breathing had improved with IQOS. Now? I’ll never go back to cigarettes”
Michael’s improved lung function was something he was very aware of. Clinical studies showed that switching completely to IQOS is better for your lung function compared to continued smoking and after six months you may breathe better*.
*6 month clinical study conducted in the U.S. with 984 adult smokers
Nicole’s fiancé, Alexander gifted her an IQOS. Before using IQOS Nicole felt held back by her cigarette smoking. She felt stigmatized, never comfortable around others because of the cigarette smoke smell. Nicole shares that:
“I had a bad cough in the morning. I started coughing less after I switched to IQOS”
IQOS users report less coughing when compared to continuing to smoke. Clinical studies show that after 3 months of fully switching to IQOS you may cough less compared to continuing smoking*.
*6 month clinical study conducted in the U.S. with 984 adult smokers
There are so many reasons to switch to IQOS and continue to use it. You’ve made the switch, but there are still millions of people in the UK who continue to smoke cigarettes.
There’s no limit to the number of friends you can refer or rewards you can earn. Do your friends, and yourself, a favour. As an IQOS CLUB Member you can earn 500 IQOS CLUB points plus a voucher to spend at IQOS.com for every referral based on your membership tier. Login to your account and share your unique referral code to get them started.
Membership tier |
Referral voucher |
IQOS CLUB points |
Silver |
£30 |
500 |
Gold |
£40 |
500 |
Platinum |
£50 |
500 |
Fancy earning a further 50 IQOS CLUB points? Take our short quiz based on this article and put your IQOS knowledge to the test!
