No smoke, less smell compared to cigarettes1 and more cash in your pocket. From the immediate benefits, all the way up to the long-term positive effects of switching to IQOS, there are loads of reasons to celebrate your progress this bonfire night.
Burning tobacco? No mate, I heat it with IQOS.
From the first day you switch to IQOS ILUMA, you’ll be experiencing real tobacco taste and cigarette-like satisfaction2, without the mess of ash and smoke; unlike the bonfires lighting up the UK this Bonfire night. That’s because IQOS heats tobacco, without burning it, so you no longer need to nip outside away from your friends and family.
Using IQOS ILUMA at home? Yes!
After switching completely to IQOS ILUMA, your home should feel fresher(compared to smoking cigarettes indoors), because IQOS leaves less smell on your furniture and fabrics than cigarettes3. And IQOS ILUMA leaves significantly less stains on your teeth than cigarettes4. What’s more, IQOS ILUMA doesn’t stain your fingers
Important information: If teeth are already stained, switching to IQOS ILUMA will not reverse the color of those stains.
Leave the spluttering to the bonfire
Clinical study results show that after 3 months of fully switching to IQOS ILUMA you may cough less compared to continued smoking5. Clinical study results also show that after 6 months of fully switching to IQOS ILUMA you may breathe better compared to continued smoking5 .This is because IQOS ILUMA heats tobacco instead of burning it and does not produce smoke.
IMPORTANT INFORMATION: IQOS ILUMA is not risk-free, and provides nicotine which is addictive.
Another reason to celebrate
After a year with IQOS, and if you’ve truly ditched cigarettes for good, then you deserve to celebrate – go on, treat yourself… Especially as you may have saved as much as £3,000* after your first year being smoke free.
Remember. Remember. Earn an extra 50 IQOS points
Before you go, take our quick quiz based on the above benefits of switching to IQOS, and we’ll give you another 50 IQOS Club points. Take the quiz here.
Inspire others to make the switch
You switched away from cigarettes for good. And if you can do it, we reckon your adult smoker mates and other adult smokers could too. Reading about your experience could motivate them to leave cigarettes behind. Share your experience of switching to IQOS on Trust Pilot. (Share your experience here)
- *93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
- Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.
- 93% agreement on less smell amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
- Non-clinical laboratory study conducted in Switzerland with IQOS aerosol on human teeth and the most widely used dental composites. Contrary to real world conditions, teeth were not exposed to other staining substances which may influence the results.
*Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £39), and then consuming one pack of TEREA daily (RRP £6). In April 2023, the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected.
- 6-month clinical study conducted in U.S. with 984 adult smokers.
