Meet IQOS ILUMA

Next level heated tobacco.

Unlike previous IQOS models, IQOS ILUMA™ devices do not heat tobacco with a ceramic blade. Instead, IQOS ILUMA uses the innovative SMARTCORE INDUCTION SYSTEM™ technology based on electromagnetic waves which heats the TEREA  tobacco sticks from the inside. 

What does this change?  

Everything. No more blade breakages. No more tobacco residue. No more cleaning. And as most users agree, there’s even less smell compared to previous generations of IQOS*.

An all-around cleaner and more satisfying tobacco moment.  

A smarter experience

Every aspect of IQOS ILUMA™ was designed with simplicity in mind. Even button use is optional!  

IQOS ILUMA™ starts to heat your stick automatically as soon as you insert it, and stops the heater when it is removed.  

IQOS ILUMA™ holders also charges faster than previous models. It’s easy to see, thanks to vibration alerts and led lights that help keep track of your charging status. With a full charge, you are ready for 20 consecutive uses with IQOS ILUMA ONE™.

Truly yours, in more ways than one

IQOS ILUMA™ was designed to be easy to use and stylish, it doesn’t have many moving parts. But that doesn’t mean you can’t customise it to your own style!   

Every IQOS ILUMA™ is designed to match with a range of accessories. IQOS ILUMA™ can be customised with stylish door covers, with various colours and finishes. 

IQOS ILUMA PRIME™ offers something brand new: elegant protective wraps made from different materials, each one more exciting than the last. Choose from a huge palette of colours from basic pastels to vibrant, iridescent tones. 

For the protection of all devices, we have crafted a variety of sleeves, ranging from colourful silicone to naturally toned fabrics to help you find one that fits your look. 

But the most exciting accessory for ILUMA and ILUMA PRIME is the ring: Choose from our premium set of different colours and finishes. This ring gives all devices their true personality, each one is easily removed and swapped thanks to a handy removal tool. 

Made only  for each other

Our new technology demanded a new kind of tobacco stick that takes advantage of our heating system. That’s how the TEREA SMARTCORE™ sticks were born.  

TEREA sticks offer you an ever-expanding array of blends, whether you prefer classic tobacco or menthol tobacco and even if you fancy trying something different. Remember: TEREA sticks are only compatible with IQOS ILUMA™ devices.

   

Care you can count on

As we have mentioned: IQOS ILUMA™ was designed to make heated tobacco as simple as possible. This means we will always be there for you if you need us.

Our dedicated care services are ready to help you master your new device with assistance 7 days a week. Monday to Friday 8am to 10pm. Saturdays and Sunday 10 am to 6pm.   

Join is in an exciting IQOS ILUMA™ journey with us for a next level heated tobacco experience.

 

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

More information on www.iqos.com.

* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.