Launch of IQOS ILUMA: Next Generation Alternative to Cigarettes
IQOS ILUMA: Next-generation heat-not-burn device
► Emits 95% less harmful chemicals vs. cigarettes*
► Zero tar* / zero ash produced
► Smokers can save up to £3000 per year by switching to IQOS ILUMA*
► Improved draw consistency, zero tobacco residue, no cleaning
► 19.4m adults around the world have switched to IQOS*
London: September 4th: Today IQOS ILUMA launches in the UK. It is a next-generation alternative to cigarettes from Philip Morris International, who has been investing millions into the research of smoke-free products since 2008.
The device uses cutting-edge induction technology to heat not-burn real tobacco delivering real tobacco taste and cigarette-like satisfaction*, whilst emitting 95%* less harmful chemicals with no smoke, no ash and less lingering smell versus cigarettes.
IQOS ILUMA combines innovative technology that works using the pioneering SMARTCORE INDUCTION SYSTEMTM - an innovative metal heating element placed inside the tobacco stick and coated with stainless steel that heats the tobacco from within.
These bladeless devices offer improved draw, improved stick by stick taste consistency and no tobacco residue - making it a cleaner way to experience IQOS ILUMA compared to previous devices.
Harry Wake, IQOS UK Spokesman comments:
'The technology and resources that has gone into developing IQOS ILUMA is nothing less than extraordinary - it's a culmination of over a decade of continual research and $10.5 billion investment into smoke-free products by world-class experts in the field.
“This all adds up to a huge moment for those looking to move away from cigarettes. Everyone knows the best thing any smoker can do is to stop smoking completely – but for those who don’t, switching to less harmful alternatives like IQOS ILUMA is a far better choice.”
“More than that, by switching, smokers can also save up to £3000* per year – it’s a win win, less harmful to health and better for wealth.”
The IQOS ILUMA series consists of three devices, IQOS ILUMA PRIME, IQOS ILUMA & IQOS ILUMA ONE, all three devices use the SMARTCORE INDUCTION SYSTEMTM
For smokers that choose not to quit, it's clear there's never been a better time to switch.
Important information: IQOS ILUMA is not risk-free and provides nicotine, which is addictive.
*95% less represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com.
*Tar: Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.
*£3000 - claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £29), and then consuming one pack of TEREA daily (RRP £7). In April 2023, the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.stg.iqos.com/legal. IQOS ILUMATM is only compatible with TEREATM sticks. Using TEREATM sticks with previous IQOSTM generations may cause damage to your device. TEREATM sticks contain a metal part; do not disassemble. Keep out of reach of children.
19.4m - PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2023. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
* Cigarette like satisfaction: Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022 * Smoke: 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
