Try program includes 80 tobacco sticks

Try IQOS for £10 upfront

We're giving you the opportunity to Try IQOS for 14 days
in the comfort of your home.

Select your bundle
 

Try program includes 80 tobacco sticks

Try IQOS for £10 upfront

We're giving you the opportunity to Try IQOS for 14 days in the comfort of your home.

Select your bundle
 

How the Trial Program works

Try IQOS ILUMA for 14 days at home before deciding to buy.

How the Trial Program works

Try IQOS ILUMA for 14 days at home before deciding to buy.

Choose your device and heated tobacco sticks
Try IQOS at home
Support at every step
Decision time

Checkout online with free next day delivery*, pay £10 today.

*Next day in mainland UK if ordered by 8:00pm.

 Experience IQOS for 14 days and see how it fits in your daily routine. Receive expert support and useful advice for getting used to the new ritual along the way. At the end of your trial you will receive an email asking for your decision. You can either keep your ILUMA device and pay the remaining cost, or we will help you return it for free.

Choose your device and heated tobacco sticks

Checkout online with free next day delivery*, pay £10 today.

*Next day in mainland UK if ordered by 8:00pm.

TRY IQOS at home

Experience IQOS for 14 days and see how it fits in your daily routine.
Support at every step

Receive expert support and useful advice for getting used to the new ritual along the way.
 
Decision time

At the end of your trial you will receive an email asking for your decision. You can either keep your ILUMA device and pay the remaining cost, or we will help you return it for free.

Customer using IQOS

"I smoked cigarettes for years, but switching to IQOS was easy. After four days I was sold on the real tobacco taste."

 

Select your bundle

 

IQOS delivers real tobacco taste and satisfaction.

 

IQOS Originals Duo heated tobacco device in 4 vibrant colors: turquoise, red, silver and black.

Why Trial IQOS ILUMA?

 

Get a real tobacco taste and cigarette-like satisfaction.*
   
Emits 95% less harmful chemicals compared to cigarettes.**
   
Large range of tobacco flavours available for you to discover.   
   
Exclusive offers to help you find the right flavour for you.
   
Join a community Over 20.8 million adult smokers have stopped burning tobacco and started heating it with IQOS.^

 

Important Information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

IQOS Originals Duo heated tobacco device in 4 vibrant colors: turquoise, red, silver and black.

How to get the most of your trial

Every new ritual requires some time to get used to it. That’s why our trial program lasts 14 days. 

Follow these easy steps and get the most of your trial:

Charge your device and get to know it.
   
During the 14 days use IQOS exclusively, not use cigarettes or other nicotine products.
   

Explore TEREA variants to find your own. Take slower puffs and wait roughly 20s between pulls to get the most satisfying taste experience.
   
Contact us if you need support at any step of the way.



How to use IQOS ILUMA

Frequently asked questions about the IQOS ILUMA trial

If you decide the IQOS ILUMA or IQOS ILUMA ONE device isn’t for you: 

Simply inform us of your decision to return within either of the emails you receive on Day 12 and Day 15 of your trial period. In these emails we will ask for your decision and a reason for it. From here, leave it with us. We will contact you via call in the coming days to arrange your free returns and provide a returns label. 

Alternatively, you can get in touch with us via: 

Call: 0800 432 0000 

Live chat: IQOS.com 

The final payment, for the remainder of the device you trialled, will be attempted on the 25th day after your trial order was placed, unless you tell us you’d like to return it before then. 

In either your Day 12 or Day 15 email, be sure to let us know if you wish to keep your ILUMA device. 

If you would like to keep IQOS ILUMA Device that’s great news! In either your Day 12 or Day 15 email, be sure to let us know of your decision. You don’t need to do anything after this point. We will automatically take the outstanding payment for your trial device on the 25th day after your trial order was placed.  

The final payment depends on which device you have chosen to trial. At RRP, the final payment for the IQOS ILUMA device is £39, and for the IQOS ILUMA ONE device it is £19. The final payment is subject to promotional periods, but will always be £10 off the cost of the device at point of sign-up. 

Keep​ 

If you would like to keep your IQOS ILUMA that’s great! Just select the Buy and ‘Keep’ option within the email to confirm. We will automatically take payment for the remaining cost of the device chosen around 25 days from your initial sign-up date.​ 

Extend​ 

Similarly, if you need more time to decide that’s not a problem. You just have to select the ‘Extend’ option within the email to extend your trial period by 7 days. Keep an eye on your emails during this extension for further instructions and information before you make your final decision.​ 

Return​ 

If IQOS ILUMA is not for you, that’s absolutely fine. Again, just select the ‘Return’ option within the email and a reason for your decision. We will take it from here. After your selection we will attempt to call you in the next two days to arrange your free return. 

*Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.

**"95% less" represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organisation, which do not include nicotine. See important information on iqos.com.

^PMI Financials or estimates, IQOS user panels and PMI Market Research as of February 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.